Tuesday, December 31, 2019
Ditching Your Toxic Mindset to Improve Your Job Search
Ditching Your Toxic Mindset to Improve Your Job SearchDitching Your Toxic Mindset to Improve Your Job SearchLooking for work can be fraught with anxiety. But falling into negative thought patterns about the challenges you face in your job search can keep you from successfully landing a position that you want.To avoid this, it helps to be able to recognize some common types of poor thinking patterns and then stop them in their tracks. See if you recognize yourself in any of the toxic mental habits described below.Signs you have a toxic mindset and how to ditch it to improve your job searchYou lack of confidence in your value.In a competitive job market, attitude can help set you apart from the crowded field of candidates with similar skills and experience. In an interview situation, projecting a confident attitude will help give the hiring team more confidence in you. But if youre feeling down about needing to search for a job, this can come across in the mood that you project to pote ntial employers. If you find yourself thinking that you dont have what it takes or worrying about how youll be perceived if you dont already have a job, this negative rumination can take a toll and hurt how well you come across in an interview.If you feel like your career confidence could use a boost, take care of it before interacting with recruiters or hiring managers. A good strategy is to spend some time alone reviewing the highlights of your career to date- perhaps re-reading letters of reference and the accomplishments section of your resume. Your goal is to remind yourself of all the reasons why youre a great fit for the positions you want. Once you believe it, youll be better able to convince others to hire you.Youre a mental magnet for the negative.Someinterview questions are designed to trip you up by revealing something that you shouldnt. For example, if youre asked about how you handled a failure on the job, what your biggest weakness is, or why you left your last positi on, you might feel compelled to delve into the nitty-gritty details of this in hopes that the employer will understand your position. Dont fall into that trap.If your mind seems to hone in on the worst parts of your prior job experience- an awful boss, uncooperative colleagues, a culture that doesnt let you work from home- keep these details to yourself during your job search. Venting about past disappointments can be a red flag to hiring managers, who might assume youll bring the same types of baggage into a new position. Instead, notice that your mind is focusing on some of the low points that you remember, and make a conscious effort to elevate the discussion so that you leave a more positive first impression.You have overly high expectations for your progress.The job search can be a time of extreme self-pressure, where your expectations are sky-high for what you want to accomplish as quickly as possible. Yet as with most things in life, while you certainly do influence the outco me by how you conduct yourself during the search and throughout the interview process, you cant control the ultimate decision about whether or not youll land the job.If you jump through the hoops and do what you thought was a great job but dont get offered the position you wanted, be careful to notbe too hard on yourself. Expecting yourself to be perfect and mentally berating yourself each time you think you make a mistake during your interviews and search is a form of toxic thinking. If you feel yourself going down that road, shift gears to focus on what you can do next time to try to reach your goal, while staying positive even when things dont go your way.Youre too hard on others.Youll encounter a wide range of people during your job search, from the receptionist at the front desk who directs you to your interview room, to the recruiter and hiring manager who conduct the interview. Not all of these people may be to your liking, and sometimes someone may do something that you woul d have preferred to be done differently.Perhaps someone at the front desk made a mistake about your meeting time, which resulted in sitting an extra half hour in the waiting room, or your recruiter didnt give you enough information about the position to prepare your questions as well as you could have. If you find yourself feeling annoyed about how others are handling the details of your job search, consider whether youre projecting your own priorities onto other people. Keep an eye on if youre being too hard on others, since getting hooked into a foul mood about minor details can affect your interview performance.Browse Open Jobs
Thursday, December 26, 2019
How to say no without feeling guilty 6 secrets from experts
How to say no without feeling guilty 6 secrets from expertsHow to say no without feeling guilty 6 secrets from expertsTheyre asking you for something. And you feel like if you say no, theyre going to hate you. So youre tempted to say yes, even though you dont want to. Ever been there? We all have.But if you say yes, youre going to be frustrated with yourself. And youll likely feel resentfuland angry with them even though you could have just said no.And research shows this bedrngnis only creates a cycle of awful feelings, it actually does real damage to your relationships. Yes, being too nice can cause legitproblems.FromThe Disease to Please Curing the People-Pleasing SyndromeConflict avoidance is elendlage an ingredient of successful relationships. Rather, it is a serious symptom of dysfunctional ones. Its better to recognize that negative emotions between people are inevitable, and you must learn to deal with them effectivelyIf you cannot express negative feelings, your relationship s will simply lose their authenticity.So how do yousay no without feeling guilty? Experts and research have answers. Lets get to it1) Notice the NosTimes when you said no and someone got angry stick in your memory like billboards made of neon. But the truth is people say no to requests all the time and suffer no ill consequences. The sea doesnt turn to blood and frogs dont fall from the sky. The requesterjust shrugs and says, Okay.But you forget those all too easily and train your attention on the 0.02% of the time when the other rolle blew up and stormed away, never to speak to you again.So watch your interactions and the interactions of others more closely. Notice all the times no doesnt cause any problems and try to developa more realistic perspective.FromHow to Say No Without Feeling GuiltyGain a little perspective by becoming aware of how often people around you say no to each other from day to day. When you really pay attention, youll find that it happens all the time, and in most cases its no big deal. Keep that in mind when its your turn to say no in similar situations, and when someones saying it to you.And watch how others handle ansicht situations effectively. When youre polite and empathetic, its not all that likely that someone is going to get furious withyou.You want to develop good boundaries. Have an idea of what youre comfortable with and what youre not ahead of time so that decisions are easier and youre not as tempted to cave.FromHow to Say No Without Feeling GuiltySaying no comfortably and without guilt requires you to really think about what you stand for. Why are you saying no? As you learn to eliminate unwanted obligations from your life, what are you making room for? When you can identify and embrace your priorities and focus on what you want more of- for example, time with the family, money for an important project or cause- you feel more justified saying no in buchung to pursue those goals.(To learn the morning ritual that will keep y ou happy all day, clickhere.)But this all takes time. And maybe someone is asking you for something unreasonable rightnow. So what should your default response be so that you dont give them a knee-jerk yes youll regret later?2) Buy TimeYou mustrespond to requests immediately is not one of the immutable laws of thermodynamics. (Frankly, I dont know whatthe immutable laws of thermodynamics are, but Im pretty darn aya that aint one of them.)So when you feel pressured for a yes, dont give the yes - relieve the pressure. Ask for time. This will allow you to calm down and properly evaluate whether you really want to agree or not.FromThe Disease to Please Curing the People-Pleasing SyndromeIn order to break your habit of giving an automatic yes response to requests from others, you need to delay your answer in order to think through your options carefully. The old adage to think before you speak- or, in this case, agree- is wise psychological advice. Once you learn to insert time between an invitation, demand, or request and your reply, your sense of control will immediately increase.Best way to do this? Memorize two of these phrases and make them your default response to any requestI need to check my calendar Ill get back to you.Let me check with my husband/wife/partner to see if were free that day.Ive got to think about that Ill let you know.Ill have to call you back in a few minutes.Dontturn them into questions. Theyre statements. And use a pleasant but assertive tone.(To learn the 4 scientific secretsthat will make you lucky, clickhere.)But what if buying time doesnt cool you down enough to be comfortable giving them a big ol nope?3) Have A PolicyNo, this has nothing to do with insurance. Were back to the issue of boundaries. When you live by clear principles its easier to make decisions and people are more likely to respect your responses.Also, theres less chance of someone feeling personally rejected if its clear this is a rule you live by consistently.FromHow to Say No Without Feeling Guiltysuppose a friend asks for a loan you dont want to extend. Utter the phrase Sorry, I have a policy about not lending money, and your refusal immediately sounds less personal. In all kinds of situations, invoking a policy adds weight and seriousness when you need to say no. It implies that youve given the matter considerable thought on a previous occasion and learned from experience that what the person is requesting is unwise. It can also convey that youve got a prior commitment you cant break. When you turn down an invitation by saying, Sorry, I cant come- its our policy to have dinner together as a family every Friday night, it lets the other person know that your family ritual is carved in stone.(To learn how to increase your self-esteem, clickhere.)But every rule has exceptions. And persistent people will seek to find them by nagging you with why their request is special, unique and covered in glitter.So how do you deal with people who dont take n o for an answer?4) Be A Broken RecordFirst thing to do is say you cant help them. The second through seven-hundredth thing to do is repeat the first thingThemCan you help me bury this body?YouSorry, I cant.ThemWhat ifwe bury it tomorrow? You available then?YouSorry, I cant.ThemIll let you use thefancyshovelYouSorry, I cant.This exercise teaches you persistence and doesnt allow people to bargainbecause you just keep repeating your denial, not responding to their new angles or reasoning.Dont get angry or raise your voice. Just calmly repeat yourself until the other person is utterlyexhausted.FromThe Disease to Please Curing the People-Pleasing SyndromeBe careful not to respond directly or to engage in the content of the requesters resistance attempts If you stay on your simple message, the requester will not succeed in pressuring you to respond It is important that you do not engage in any negotiation. This is new territory for you. Dont allow yourself to be drawn into a bargaining po sture where theres a chance that your old people-pleasing habits will take over and youll find yourself saying yes when you want to say something else.(To learn the four rituals neuroscience says will make you happy, clickhere.)The broken record technique is quite powerful with salespeople, but a bit cold for closerrelationships. So how do you say no in a way thatdoesnt seem uncaring or selfish?5) Use A Relational AccountWharton professorAdam Grantpulls this method from the researchit involves referencing your commitment to other people when declining the focal person. Studies by Hannah Riley Bowles and Linda Babcock reveal that when we offer relational accounts for going against the norm, were viewed more favorably, as we preserve our image as giving and caring.So how do you do this?Your response should take the structureof If I helped you, Id be letting others down. When Adam gets mentoring requests that he needs to say no to, he repliesStudents are my top priority professionally, and since I teach more than 300 students per year, I dont have the bandwidth to take on additional mentoring.(To learn how to deal with a narcissist, clickhere.)But what if you dont want to give a flat no? You want to help but cant commit to the specifics of what theyre asking for. Heres what to do6) Make ACounterofferIts a worthwhile charity supportinga good cause you believe inAnd they want you to donate $487,000. Um, no way. But I can give you $10FromThe Disease to Please Curing the People-Pleasing Syndromeif a friend asks you to spend four hours volunteering at an event, you might respond by saying that you cant do four hours but you can spend one or two. Be careful not to fall into the trap of using this option too often or too much. You should reserve the counteroffer for situations where you really do not wish to give a definitive no. Your reason for not saying a flat no should be because complying with the request is really something you want to do- or, at least, wouldnt mi nd doing, but you need to modify the demand to meet your conditions and best interests.And you can make a counteroffer to almost any request by offering someone a different resource or the name of someone else who might help.Again, Wharton professorAdam Grantprovides some useful examplesIm not qualified to do what youre asking, but heres something else.This isnt in my wheelhouse, but I know someone who might be helpful.(To learn how to be more assertive, clickhere.)Alright, were learned a lot. Lets round it all up and discoverthe best not-scary way to abflug practicingthese skills so youll be able to use them with anyoneSum UpHeres how to say no without feeling guiltyNotice the nos Saying no rarely leads to vendettas orblood feuds. Its more common and less riskythan you think.Buy time Im not sure I can summarize this one right now. Ill get back to you later.Have a policy Sorry, but its my policy to never summarize the third point.Be a broken record I cant summarize this.I cant summa rize this.I cant summarize this.Use a relational account If I summarized this for you I wouldnt have time to summarize for others.Make a counteroffer I cantsummarize this but I can link you to another blog that will.So using these techniques with loved ones, close friends or your boss might be really scary because the stakes feel so high. So dont do it. At least at firstBut next time someone bugs you on the street to fill out a survey, or a pushy salesperson goes to work on you, dont just walk away. This is a low-stakes time for some no no no practice.FromWhen I Say No, I Feel GuiltyIn training learners to deal with commercial situations, many of them say that they just shut the door in the salesmans face because they dont want to even bother with him and his nonsense. I advise these students that assertively coping with situations like these that are not important is a safe, low-risk, real-life method of practicing to be systematically assertive in preparation for the more meaningf ul conflicts they have with other people.Need any more tips? No?Wow, youre getting better at this already.Join over 315,000 readers.Get a free weekly update via emailhere.Related postsNew Neuroscience Reveals 4 Rituals That Will Make You HappyNew Harvard Research Reveals A Fun Way To Be mora SuccessfulHow To Get People To Like You 7 Ways From An FBI Behavior ExpertThis article first appeared at Barking Up the Worng Tree.How to say no without feeling guilty 6 secrets from expertsTheyre asking you for something. And you feel like if you say no, theyre going to hate you. So youre tempted to say yes, even though you dont want to. Ever been there? We all have.But if you say yes, youre going to be frustrated with yourself. And youll likely feel resentfuland angry with them even though you could have just said no.And research shows this not only creates a cycle of awful feelings, it actually does real damage to your relationships. Yes, being too nice can cause legitproblems.FromThe Disease to Please Curing the People-Pleasing SyndromeConflict avoidance is not an ingredient of successful relationships. Rather, it is a serious symptom of dysfunctional ones. Its better to recognize that negative emotions between people are inevitable, and you must learn to deal with them effectivelyIf you cannot express negative feelings, your relationships will simply lose their authenticity.So how do yousay no without feeling guilty? Experts and research have answers. Lets get to it1) Notice the NosTimes when you said no and someone got angry stick in your memory like billboards made of neon. But the truth is people say no to requests all the time and suffer no ill consequences. The sea doesnt turn to blood and frogs dont fall from the sky. The requesterjust shrugs and says, Okay.But you forget those all too easily and train your attention on the 0.02% of the time when the other person blew up and stormed away, never to speak to you again.So watch your interactions and the interaction s of others more closely. Notice all the times no doesnt cause any problems and try to developa more realistic perspective.FromHow to Say No Without Feeling GuiltyGain a little perspective by becoming aware of how often people around you say no to each other from day to day. When you really pay attention, youll find that it happens all the time, and in most cases its no big deal. Keep that in mind when its your turn to say no in similar situations, and when someones saying it to you.And watch how others handle these situations effectively. When youre polite and empathetic, its not all that likely that someone is going to get furious withyou.You want to develop good boundaries. Have an idea of what youre comfortable with and what youre not ahead of time so that decisions are easier and youre not as tempted to cave.FromHow to Say No Without Feeling GuiltySaying no comfortably and without guilt requires you to really think about what you stand for. Why are you saying no? As you learn t o eliminate unwanted obligations from your life, what are you making room for? When you can identify and embrace your priorities and focus on what you want more of- for example, time with the family, money for an important project or cause- you feel more justified saying no in order to pursue those goals.(To learn the morning ritual that will keep you happy all day, clickhere.)But this all takes time. And maybe someone is asking you for something unreasonable rightnow. So what should your default response be so that you dont give them a knee-jerk yes youll regret later?2) Buy TimeYou mustrespond to requests immediately is not one of the immutable laws of thermodynamics. (Frankly, I dont know whatthe immutable laws of thermodynamics are, but Im pretty darn sure that aint one of them.)So when you feel pressured for a yes, dont give the yes - relieve the pressure. Ask for time. This will allow you to calm down and properly evaluate whether you really want to agree or not.FromThe Disea se to Please Curing the People-Pleasing SyndromeIn order to break your habit of giving an automatic yes response to requests from others, you need to delay your answer in order to think through your options carefully. The old adage to think before you speak- or, in this case, agree- is wise psychological advice. Once you learn to insert time between an invitation, demand, or request and your reply, your sense of control will immediately increase.Best way to do this? Memorize two of these phrases and make them your default response to any requestI need to check my calendar Ill get back to you.Let me check with my husband/wife/partner to see if were free that day.Ive got to think about that Ill let you know.Ill have to call you back in a few minutes.Dontturn them into questions. Theyre statements. And use a pleasant but assertive tone.(To learn the 4 scientific secretsthat will make you lucky, clickhere.)But what if buying time doesnt cool you down enough to be comfortable giving them a big ol nope?3) Have A PolicyNo, this has nothing to do with insurance. Were back to the issue of boundaries. When you live by clear principles its easier to make decisions and people are more likely to respect your responses.Also, theres less chance of someone feeling personally rejected if its clear this is a rule you live by consistently.FromHow to Say No Without Feeling Guiltysuppose a friend asks for a loan you dont want to extend. Utter the phrase Sorry, I have a policy about not lending money, and your refusal immediately sounds less personal. In all kinds of situations, invoking a policy adds weight and seriousness when you need to say no. It implies that youve given the matter considerable thought on a previous occasion and learned from experience that what the person is requesting is unwise. It can also convey that youve got a prior commitment you cant break. When you turn down an invitation by saying, Sorry, I cant come- its our policy to have dinner together as a famil y every Friday night, it lets the other person know that your family ritual is carved in stone.(To learn how to increase your self-esteem, clickhere.)But every rule has exceptions. And persistent people will seek to find them by nagging you with why their request is special, unique and covered in glitter.So how do you deal with people who dont take no for an answer?4) Be A Broken RecordFirst thing to do is say you cant help them. The second through seven-hundredth thing to do is repeat the first thingThemCan you help me bury this body?YouSorry, I cant.ThemWhat ifwe bury it tomorrow? You available then?YouSorry, I cant.ThemIll let you use thefancyshovelYouSorry, I cant.This exercise teaches you persistence and doesnt allow people to bargainbecause you just keep repeating your denial, not responding to their new angles or reasoning.Dont get angry or raise your voice. Just calmly repeat yourself until the other person is utterlyexhausted.FromThe Disease to Please Curing the People-Plea sing SyndromeBe careful not to respond directly or to engage in the content of the requesters resistance attempts If you stay on your simple message, the requester will not succeed in pressuring you to respond It is important that you do not engage in any negotiation. This is new territory for you. Dont allow yourself to be drawn into a bargaining posture where theres a chance that your old people-pleasing habits will take over and youll find yourself saying yes when you want to say something else.(To learn the four rituals neuroscience says will make you happy, clickhere.)The broken record technique is quite powerful with salespeople, but a bit cold for closerrelationships. So how do you say no in a way thatdoesnt seem uncaring or selfish?5) Use A Relational AccountWharton professorAdam Grantpulls this method from the researchit involves referencing your commitment to other people when declining the focal person. Studies by Hannah Riley Bowles and Linda Babcock reveal that when we offer relational accounts for going against the norm, were viewed more favorably, as we preserve our image as giving and caring.So how do you do this?Your response should take the structureof If I helped you, Id be letting others down. When Adam gets mentoring requests that he needs to say no to, he repliesStudents are my top priority professionally, and since I teach more than 300 students per year, I dont have the bandwidth to take on additional mentoring.(To learn how to deal with a narcissist, clickhere.)But what if you dont want to give a flat no? You want to help but cant commit to the specifics of what theyre asking for. Heres what to do6) Make ACounterofferIts a worthwhile charity supportinga good cause you believe inAnd they want you to donate $487,000. Um, no way. But I can give you $10FromThe Disease to Please Curing the People-Pleasing Syndromeif a friend asks you to spend four hours volunteering at an event, you might respond by saying that you cant do four hours but yo u can spend one or two. Be careful not to fall into the trap of using this option too often or too much. You should reserve the counteroffer for situations where you really do not wish to give a definitive no. Your reason for not saying a flat no should be because complying with the request is really something you want to do- or, at least, wouldnt mind doing, but you need to modify the demand to meet your conditions and best interests.And you can make a counteroffer to almost any request by offering someone a different resource or the name of someone else who might help.Again, Wharton professorAdam Grantprovides some useful examplesIm not qualified to do what youre asking, but heres something else.This isnt in my wheelhouse, but I know someone who might be helpful.(To learn how to be more assertive, clickhere.)Alright, were learned a lot. Lets round it all up and discoverthe best not-scary way to start practicingthese skills so youll be able to use them with anyoneSum UpHeres how to say no without feeling guiltyNotice the nos Saying no rarely leads to vendettas orblood feuds. Its more common and less riskythan you think.Buy time Im not sure I can summarize this one right now. Ill get back to you later.Have a policy Sorry, but its my policy to never summarize the third point.Be a broken record I cant summarize this.I cant summarize this.I cant summarize this.Use a relational account If I summarized this for you I wouldnt have time to summarize for others.Make a counteroffer I cantsummarize this but I can link you to another blog that will.So using these techniques with loved ones, close friends or your boss might be really scary because the stakes feel so high. So dont do it. At least at firstBut next time someone bugs you on the street to fill out a survey, or a pushy salesperson goes to work on you, dont just walk away. This is a low-stakes time for some no no no practice.FromWhen I Say No, I Feel GuiltyIn training learners to deal with commercial situations, many of them say that they just shut the door in the salesmans face because they dont want to even bother with him and his nonsense. I advise these students that assertively coping with situations like these that are not important is a safe, low-risk, real-life method of practicing to be systematically assertive in preparation for the more meaningful conflicts they have with other people.Need any more tips? No?Wow, youre getting better at this already.Join over 315,000 readers.Get a free weekly update via emailhere.Related postsNew Neuroscience Reveals 4 Rituals That Will Make You HappyNew Harvard Research Reveals A Fun Way To Be More SuccessfulHow To Get People To Like You 7 Ways From An FBI Behavior ExpertThis article first appeared at Barking Up the Worng Tree.
Saturday, December 21, 2019
If you use one of these photos on LinkedIn, employers wont take you seriously
If you use one of these photos on LinkedIn, employers wont take you seriouslyIf you use one of these photos on LinkedIn, employers wont take you seriouslyResearch has found that Americans smile the most on their LinkedIn photos, which is a safe choice because it can make you look warm and friendly,but there are still a whole lot of ways to go wrong with your profile photo - both on the platform and social media.Looking for an inspiring way to start your day? Sign up forMorning MotivationIts our friendly Facebook robot that will send you a quick leidenzeichen every weekday morning to help you start strong. Sign up here by clicking Get StartedHeres what not to do when it comes to selecting your image.Dont post one thats awkwardly croppedCareerArc features takeaways from a webinar featuring former CareerArc Integration Specialist Audra Knight on the site, withThe One with the Crop listed as one to stay away from on LinkedIn. She now works asManager of Recruitment Operations at cyber-se curity company Tenable.Remember that one group picture that you just looked great in? Back away from the cropping tool Take a solo picture, youll look better without half of your best friends face squished up next to yours, the post says.Dont use a selfieYes, its 2018- which means selfies (even group ones) are still everywhere.But that doesnt make one appropriate for your LinkedIn profile.Ravi Raman, an executive coach and blogger writes on his site about why selfies arent a good idea for LinkedIn.Taking a selfie with your phone or posing with your dog or significant other doesnt count as a professional photo There is a massive difference between what a professional photographer can do and what you can do. High-quality camera equipment, professional lighting and ability to help you look your best (no blue steel please) all make it highly worthwhile to hire a pro to take a few headshots. he writes.Dont have an empty space where your photo should beThis is never a good idea.Emma Brud ner, who the director of the HubSpot blog, writes on the site that not having a picture on LinkedIn is not a good idea.If you dont have a picture, youre missing out on a considerable amount of profile traffic from recruiters, prospects, influencers, colleagues, anda bunch of others who arent even on your radar. If you think about views as votes, youre losing the election to become someones salesperson, next hire, or new connection by a landslide. she writes.Dont post one that is so outdated, it looks like someone elseThis can really throw you off.Thats why you shouldnt have an outdated photo on LinkedIn. You want recruiters to see the latest, most professional version of yourself- not who you were (and what you looked like) five years ago.So take new headshots or dig through your latest professional photos to find one that looks like you currently do.Dont use one from the bar last weekend (even if you thought it was flattering)Avoid this at all costs.Photographer Cedric Terrell tol d WTOP about why you shouldnt use a photo from a night on the town on LinkedIn.You look good that night and figure Ill use that as my headshot. Youre out partying - is that the kind of impression you want to put forth? he told the publication.This being said, also make sure that your social media profile isnt a dead giveaway about your wild social life.
Tuesday, December 17, 2019
Dynamic Ad Serving in Digital Marketing
Dynamic Ad Serving in Digital MarketingDynamic Ad Serving in Digital MarketingIt sounds like it would refer to an advertisement that is energetic and inspired, but dynamic creative has nothing to do with the tonality of the advertising. In fact, its not so much about how the advertisement looks, but the content it serves up online. And as youll binnensee, it can be used to great effect, increasing ROI and acquisition. First, lets look at the basic definition Basic Definition Dynamic creative is a term commonly used in digital marketing, and is simply another way of saying personalized content. Dynamic ads are built in real time when an ad request is sent to the server and will pull different creative elements based on the environment, the user and other factors. From a specific schauplatzto a recent web search, or the history of the pages you have visited, an ad using dynamic creative will serve content based on the customer and his or her behavior. How Does Dynamic Creative W ork? Think of dynamic creative as a matchmaker. The content is based on your likesand sometimes dislikes. The more you shop around for a certain product or service, the more it will tailor the ads you see to those search results. How it does this is through the use of cookies, tracking data, time of day, day of the week, geographic location and many other factors to build ads that are targeted at the website visitor. And although some ads are alike, the ones you see will be tailored to your very specific needs. You will have a different advertising experience entirely from someone just a few blocks away who is on the same websitebecause they have been searching for different things. Whats more, people in different parts of the country, or the world, will see different pieces of creative based on their surroundings and local events. Dynamic creative is so flexible, it can sometimes be quite startling to see ads that make you go wow...I was looking for something just like that, how d o they know? Examples of Dynamic Creative Its summer, and youre planning a vacation. You use the usual websites to look for the best deals for your holiday, and you may even look into a few new items of clothing for the trip. As you continue to browse, dynamic ads will be served that address those needs. Through data collection, the real-time automation software knows that youre actively seeking vacations and related paraphernalia. Suddenly, youll start seeing ads for suitcases, sunscreen, hotels, power converters, and different kinds of footwear. A smart shoe manufacturer can use this information to directly target you with specific types of footwear. You are not going to see ads for work boots or running shoes. However, if you suspend looking for vacations, and instead start looking for tuxedo rentals, wedding invites, and flowers, the ads will change. Now, instead of beach footwear, youll see formal shoe choices. The dynamic creative acts as a kind of reverse chameleon, tail oring results that will be the most relevant and eye-catching to you. Similarly, other brands will get in on the action. If you are indeed planning to go to a wedding, youll be served ads from jewelers, stores specializing in household gifts, and greeting card companies. Whatever you are looking for, dynamic creative will have the answer. Its a great way for brands to increase the chances of click-through rates and conversions, by serving the most relevant content possible. The Benefits of Dynamic Creative The online marketplace is cluttered. Very cluttered. If an advertiser wants to get through to a consumer, that message must make a connection. If it can be a more personal connection, the chances of a consumer reacting to it are greatly increased. Just image a banner ad with your name in it would certainly catch your eye. Of course, thats rarely possible, but based on things youre searching for, dynamic creative can serve up ads that are a reflection of your current interests . That increases click-through and conversion.
Thursday, December 12, 2019
Recommit to Your Career Resolution. Heres How.
Recommit to Your Career Resolution. Heres How.Recommit to Your Career Resolution. Heres How.Learn how to stick to your New Years resolution to change your career this year.If youre like many people out there, you may have already lost sight of the New Years resolutions you declared at the beginning of January. If your career resolutions have been usurped by work deadlines and childrens play dates, its time to recommit to your goals. Use these tips to get your job search back on track.Write out your planWhether your goal is to get promoted or change careers entirely, do the legwork before jumping into action. A goal without a plan wont get you far. When you take the time to think through your goals, you make it a lot easier to set the right strategy. Write down your goal and include the reasons why you want to achieve it. Also answer these questions on paper If you were to successfully complete this goal, how would your life be different? What would happen? By simply writing down your goal and forming a plan, you are more likely to achieve it.Set milestonesThe job search can be incredibly overwhelming. To keep yourself motivated, create smaller milestones to strive for each and every week. For instance, you might give yourself a deadline to update your resume or complete an online course. Hold yourself accountable to certain tasks each week, such as applying to well-fitted opportunities or conducting informational interviews. As you accomplish these mini-goals, give yourself a little reward. Consider small ways to pamper yourself like an evening out with friends or something as simple as a luxurious bubble bath.Create a contractIts easier to hold yourself accountable when you share your goals with others. There a number of ways you can involve your loved ones or even strangers to help you stay on track. For instance, create a contract that states your goals and what youre prepared to do to achieve them. You can also share your goals through one of your social networks (dedicated to personal use) and update your connections once a week on your progress. If youre looking for a different schriftart of incentive, consider commitment contract sites like stickK.com where you agree to donate money to a charity you oppose, should you derail from your plans.Gather supportersThere are a number of face-to-face and virtual associations out there to not only boost your career goals, but also provide a different kind of support you might not find in your office or at home. Consider joining a professional organization such as National Association of Professional Women (NAPW), Step Up Womens Network (SUWN) or a group thats geared specifically for job-search so you have a larger support group.There are going to be times when life gets in the way of your plans. And thats okay. The most important thing to do is not give up when you hit a roadblock. Take a step back, reevaluate your plan, and make adjustments if necessary. Dont let one hiccup or three sto p you from achieving your goals.
Saturday, December 7, 2019
What to Do About Quick Learner Resume Before Its Too Late
What to Do About Quick Learner Resume Before Its Too Late Do know that the objective of the resume is to find job interviews. The actual answer is found in taking a look at your attitude. To be honest with you, there arent any real explanations for why you ought to be listening to me. Thirdly, youve got to be ready to do anything it requires to help fix the issue. The Appeal of Quick Learner Resume Perhaps you apply for your work in a creative way or offer a good example of time whenever your ingenuity saved the day. By displaying your capacity to resolve conflicts quickly, you can grow to be a valuable portion of any expert team. If you prefer to be given a work rapidly or are attempting to change your work then you need to consider the resume. Its possible to incorporate as much as you like to receive the work that you need. Quick Learner Resume - the Conspiracy If you would like to safeguard yourself you can browse individual mediclaim plans, if you would like to secu re your spouse and kids, you need to select from family medical insurance policies. If youre looking for the very best health insurance for yourself and your family members, you will need to compare health insurance policy online in conditions of several crucial facets. Thus, if you dont compare, you might wind up investing in a mediclaim policy which isnt worth. Never forget that selecting the most effective medical policy needs to be your top priority when buying online wellness insurance. Lets look at the most essential facets of a mediclaim policy that you will need to weigh in order to get the ideal policy depending on your requirement. Many mediclaim plans impose sub-limits on several expenses like room rent. If you get a pre-existing disease, ensure you do not hide it from your healthcare deckblatt provider and pick out an appropriate mediclaim program. If youre considering tips about how to compose a CV that provides one of the interviews you desire, you would like to contemplate about each and every component of your CV, specially the design together with the real specifics that youll need to include. Subjective terms and cliches are regarded as negative, since they dont convey real info. Additionally, have a look at the next additional blurbs you may want to grow the conclusion of your professional overview to further clarify your intent and value. The Ideal Approach for Quick Learner Resume For instance, it is a superb spot to speak about a career shift or maybe to make clear a lengthy gap in employment. The very first thing which you ought to do is identify the careers you want to complete an application for. You produce a company which you know is likely to fail. Youre attempting to demonstrate that youre here for the proper reasons, which youre passionate regarding the company, which youre invested in the role, and so on. Things You Should Know About Quick Learner Resume When you consider it, being a quick learner and a fantastic listener are interconnected skills. For instance, you could be a quick learner in school. Hard skills are measurable skills which are needed for a particular job. Soft skills is going to be the skills which are important to each job. For instance, a lot of refresher courses are intended to hone your abilities and get to learn about your auto mechanically so you could fix up your car during emergencies. Computer training is an extra qualification every man or woman must acquire. Theres a learning curve related to hiring you. Continue reading this guide about how to compose a resume for more tips. Letters are written much differently than resumes and may have a long-lasting influence on the reader. Templates are believed to be somewhere to get started the challenging procedure for producing your resume. As presently stated, you want to select a resume format that might be suited to your own profile. Design template format will likely be totally different in contrast with ge neral test themes like an overview of the particular rolle accompanied by the prior experiences. The Honest to Goodness Truth on Quick Learner Resume Fantastic PR professional are people that are naturally curious. For the majority of the wellness experts, its not in any respect natural, and of course we want to consider about it carefully. Teamwork skills in the workplace are vital for the great majority of jobs. Many computer training institutions combine computer education with different applications so that its not hard to apply in a particular field relevant to the students career choice.
Monday, December 2, 2019
Coding As A Side Hustle Helped Pay For Adoption
Coding As A Side Hustle Helped Pay For Adoption A version of this article previously appeared on Skillcrush, an online education program for creatives, thinkers, and makers that gives total tech newbies the tools to make major career changes.Haele Wolfe, SkillcrushSarah Eggers balances a marketing job, tech side hustle, and family life in Kansas City, MO. Five years ago, she discovered Skillcrush and rekindled herbei love of tech, culminating in a web design side hustle that she runs alongside her day job in writing and marketing. She told her story to Haele Wolfe.Despite living frugally, my partner and I bear considerable financial responsibility between student debt, a mortgage, and the general expenses of life. When I wanted to bring in some extra cash without changing careers, I decided to try out a side hustle and began consulting for social media marketing. I added tech skills to my repertoire, and three years later, those tech skills have become my main side hustle, eclipsing my social media consulting Coding has made a huge differencenot just financiallybut in my whole perception of my career. And most incredibly, my extracurricular work as a developer helped me accomplish an enormous personal goal I departureed a family.Ive always been interested in tech because I love being able to customize things. When I was ten or eleven I would build HTML tables in Tripod (these were the pre-Myspace days) just for funtheres just something about being able to make text glittery that really speaks to me. As I grew up I also cultivated a love of languages and literature (and hello, what is coding if not just more languages?) and ended up majoring in English before landing a job in marketing.I dug into coding as an adult because I wanted to be able to design my own blog theme for a WordPress page I was running. Pursuing coding courses was about feeding my lifelong love of learning, and after a lot of research, I signed up for a web design course to familiarize myself with HTML and CSS so that I could have a foundation of knowledge before taking a WordPress course.My tech side hustle grew organically after I completed the courses and was putting my new skills to work on my blog. Friends and family members found out that I knew how to customize pages and started asking me to help them with their own. And, I threw up a page about my new tech skills on my site and see if any work came in.Freelancing as a developer on the side gives me balance in my professional life that I didnt realize I could have. In my day job, I often have year-long projects or goals, and its hard to feel progress and to stay excited when Im doing incremental work over a longer period of timeeven though I love the work. Web development offers me that boost of completing projects in a few hours, days, or weeksand that is so satisfying I complete the work, get to see the client happy, cash my paycheck, and then move on to the next thing. Completing these cycles on different proje cts is completely motivating for me.Another beautiful thing about freelance tech work is that I can totally say no to clients Im not interested in. Choosing to work two jobs instead of going full-time freelance made the most sense for me, and having the ability to pick my freelance clients without the pressure of that work being my only way to pay bills keeps things fresh and fun. As a result, all the work that I do on the side is work that Im truly excited about, and I only work for clients with whom I really connect.Just a few weeks ago, I got to share some wildly exciting side hustle news with the Skillcrush alumni community After a few years of freelancing as a web developer, my partner and I were able to adopt a child and start our familyView reputation on TwitterId began freelancing in web development sort of by accidentId simply wanted to learn, and then the clients started coming. Once I saw the potential financial benefits of further monetizing the side work I was doing, I dove in and was able put away a significant amount of savings towards our adoption.My daughter is clearly the most costly and most worthwhile expense that my tech skills helped me afford, and having a second career that brought in money to pay for the adoption meant that our family was able to grow much sooner than my partner and I had initially thought.My advice to others who are looking to learn something new or who want to try tech skills as a career path is to jump in. If youre even a little curious about what tech skills can do for you, just start Even if you dont want to ditch your job (I see you out there, fellow education lovers) you never know what kinds of benefits new skills will add to your life. For me, the extra income, fun of adding to my skill toolbox, and variation of projects in my work life, has expanded my career and lifein ways I didnt know were possible.
Wednesday, November 27, 2019
Communications Coach 3 Things To Do Before an Interview
Communications Coach 3 Things To Do Before an Interview Communications Coach 3 Things To Do Before an Interview If youre in the job market, chances are youve come across a multitude of articles on the importance of making a positive first impression while networking or in a job interview. And for good reason You send a message about yur competence and likeability long before you open your mouth. Therefore, youre supposed to dress professionally, avoid falling asleep in the waiting area, be nice, offer a firm handshake, smile, keep your arms uncrossed, and the list goes on and on.Theres nothing wrong with these tips. In fact, theyre great (if perhaps somewhat obvious). But if you constantly run through a mental list of dos and donts and worry about how you come across, you will shoot yourself in the foot. So stop worrying about getting every detail right and instead do something much more proactive and usefulPrepare.Prepare yourself, your mind and body, not just your clothing or your resume or your answers to possible interview questions. Your ability to make a great first impression departures long before the day of your interview. Get ready in advance and the first impression will take care of itself.Here are three things to do before an interview or networking event in order to make a great first impression1.) PracticeThat long list of dos and donts for making a good impression? Theyre all valid. But as with any test, cramming rarely works. If you dont want to cross your arms at a networking event (good tip), start practicing in everyday conversation. If you want to avoid slouching during your interview (definitely), start sitting up straight at your current job. If you want to smile and make eye contact with your interviewer (yup definitely want that), start smiling and making eye contact whenever youre interacting with people. All those things you want to do to make a good impression need to be second nature. Its a lot easier to be your usual self than to t ry out a bunch of new behaviors in a stressful situation. So change your usual. In addition, its awfully hard to think clearly when your brainpower is consumed with trying to look good. When making a good first impression has become a habit, you have more processing power for the conversation.2.) Decide how you want to berather than what you want to do or say. When youve got an interview or networking event coming up, choose a few words (no more than three) to describe how you want to be. It could be anything confident, dedicated, caring, professional, creative, smart, funny, passionate, bold, thoughtful, experienced, driven, quirky, friendly, decisive, hard-working You choose. For one minute, imagine how it looks and feels to be that way. Keep your word(s) in mind and your speech and behavior will naturally align. Often, we get hung up on what we should say. We figure out a script in our heads for answering questions and demonstrating our capabilities. But as you may have noticed, life rarely follows the script. People surprise us. Then we either stubbornly stick to the script we prepared or fumble for words as we try to recover. Neither of those makes a very good impression Certainly, its a good idea to be prepared for possible interview questions and have an idea of what you want to say. Do that. But instead of relying on having all the right answers, rely on yourself. Be grounded in who you are and what you bring to the table. Even if you dont get all the answers quite right, if youre crystal clear on who you are and how you want to be, you will come across that way. 3.) Release tensionDo this daily as you prepare to meet people at job fairs or networking events or in interviews. But also make a conscious choice and effort to do it before and during the event itself. Breathe deeply and let go of unnecessary tension. You dont want to be so relaxed that youre slouching or come across as nonchalant. Stay alert. Yet releasing tension through breathing brings m any benefits You will look more comfortable and confident. You will feel more comfortable and confident. Youll avoid nervous tics like bouncing knees or twiddling thumbs. Youll be able to think more clearly and quickly. First impressions are important. Yet worrying about it will backfire for two reasons First, worrying shows up in your nonverbal communication, and that makes a bad impression Second, worrying gets you stuckverzierung in your head, so you cant be present and fully show up.Want to make a good first impression? Stop trying. Instead, prepare yourself ahead of time and then trust that you can do it. Change your communication, change your life.Rachel Beohm has worked for over ten years in the communications field. She trains executives, HR professionals, speakers, and job seekers to present themselves powerfully through the use of nonverbal communication skills so they can achieve their goals. She coaches clients one-on-one in downtown Portland, OR, provides blogs and othe r resources online, and delivers workshops and keynotes across the country.Rachel is active on Twitter, Facebook, LinkedIn, and Medium. She also blogs regularly at her website www.rachelbeohm.com.HAVE TWO MINUTES?Learn how Jobscan can optimize your resume and LinkedIn profile for the tech used by most recruiters.How to Scan a Resume with Jobscan (208)How to Scan a LinkedIn Profile with Jobscan (253)??Full text tutorialFull text tutorial
Friday, November 22, 2019
Air Force Basic Training Recruit Leadership Positions
Air Force Basic Training Recruit Leadership PositionsAir Force Basic Training Recruit Leadership PositionsDuringAir Force Basic Military Training (AFBMT), training instructors (T.I.s) organize their flight within the first couple of days. As a new recruit, if you have shown signs of leadership or military knowledge (such as JROTC, Civil Air Patrol, or Boy Scout Eagle), the TI may select you to become the Dorm Chief, or an teil Leader. These are positions of some authority that act as assistants to the TI. Leadership Positions During Basic Training Sometimes, though notlage exclusively, T.I.s will select older members of the flight for these leadership positions. Generally, older members have some leadership qualities learned through civilian employment, are generally more mature, and able to handle responsibility better than others under stress. But this is not a hard and fast rule. The T.I. has full authority to select the Dorm Chief and Element Leaders using whatever criteria they wish. Its not unusual for the original choices not to work out, and the T.I. may make changes to the flight leadership after a period of observation. Dorm Chiefs and Element Leaders The Dorm Chief is the top leader of recruits in the flight. He or she is responsible for making sure that all orders, standard ops, and instructions are carried out correctly when the T.I.s arent around. You wont make many friends if youre selected as Dorm Chief, but you will learn about how to be an effectiveleader. To assist the Dorm Chief in this enormous responsibility, the flight is divided into elements, and an element leader is put in charge of each. The Element Leaders report to the Dorm Chief and assist in assuring that members of the element comply with orders and instructions. The bad news is that being a Dorm Chief or an Element Leader means that in addition to being responsible for things you do wrong, you have the added pleasure of being responsible for things that members of the flight (or your element) do wrong as well. This is why real leadership skills will be important Not only do you have to demonstrate to your superiors that youre capable, you have to show your subordinates that youre all part of a team. The Flight Guideon The T.I. will also choose a Flight Guideon. While not exactly a leadership position in that the Guideon doesnt have the authority to tell people what to do, its a very important position nonetheless. The Guideon carries the flight flag and marches in front of the flight. When the T.I. commands the flight to march to the left, its the Guideon who turns first, and the other members of the flight align themselves on the Guideon. One disadvantage to being the Guideon is that you have to carry the unit flag every time your flight marches somewhere (which is most of the time). The good news is that the Guideon really stands out from the crowd. Your parents, friends and loved ones will have no problem picking you out during the Airmans Run or graduation parade.
Thursday, November 21, 2019
Webinar Video Take Charge of Your Career with Flexible Work
Webinar Video Take Charge of Your Career with Flexible WorkWebinar Video Take Charge of Your Career with Flexible Work and Dr. Woody partnered today to hold a free webinar, Take Charge of Your Career with Flexible Work, and it was a resounding successFor any job seekers who werent able to make our webinar, and for those who want to review the material, here is the full-length recording of the webinar. We were thrilled with the number of people who registered for this event and we hope you found the information useful and meaningful for your career. Please feel free to share this with anyone conducting a job search. And best of luck in your future career and job search endeavorsTo download a .pdf file of the slides from our webinar, click here.For more information, visit check out at www..com and Dr. Woody, author of The YOU Plan.
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